FAQ

A fractional Creative Director is a senior creative leader who works with your organisation on a part-time or retainer basis — bringing the strategic depth and creative authority of a full-time Creative Director without the overhead of a permanent hire. The engagement is structured around your actual needs: typically 10–20 hours per week, on a rolling monthly retainer.

A retainer engagement is agreed monthly, with a fixed number of hours per week dedicated to your brand. Within that time, Geoffrey operates as your Creative Director — leading creative decisions, reviewing and directing work, briefing suppliers, maintaining brand standards, and producing work directly where required. Retainers typically run for a minimum of three months, with most engagements continuing considerably longer.

Fractional creative direction works best for organisations with ongoing creative output — regular campaigns, communications, digital content, or brand touchpoints — that do not have the scale or budget to justify a full-time senior creative hire. It suits luxury brands, professional services firms, hospitality businesses, and growing companies that need consistent creative leadership without a permanent headcount.

Yes. Some clients retain Geoffrey specifically for senior creative oversight — reviewing work produced by internal teams or other suppliers, and ensuring it meets the standard the brand requires. The retainer model is flexible enough to accommodate this. The common thread is creative authority: ensuring the brand holds together at the level that matters.

A small number — by design. Idun Design accepts a limited number of engagements each year to ensure that every client receives the attention and creative investment their brand deserves. This is not a volume practice. It is a considered one.

A brand identity project begins with a strategy phase: understanding the organisation, its audience, its competitive context, and its ambition. From this, a creative direction is established, from which the visual identity is developed — logo, colour, typography, and the system that governs how they work together. Most engagements also include brand guidelines and a defined set of initial applications: stationery, digital templates, signage, or whichever touchpoints are most critical to the client's context.

A focused brand identity project typically takes eight to twelve weeks from briefing to final delivery. Larger or more complex engagements — those involving environmental design, digital platforms, or a wide range of applications — take longer and are scoped individually. Timelines are agreed at the outset and built around the client's requirements.

With an agency, you are briefing a team. The senior person who sells the engagement may not be the person doing the work. At Idun Design, Geoffrey leads every engagement personally — from initial strategy through to final application. There are no account managers, no junior designers handed the brief after kickoff, and no dilution of creative responsibility. The work is authored, not produced.

Yes. While Geoffrey is based in London, most client work is conducted remotely — particularly for retainer engagements. Where in-person presence is required, travel can be arranged and is factored into the project scope. Previous clients have included organisations across the UK and international firms operating across multiple countries.

The contact page has a brief enquiry form, or you can write directly to hello@idundesign.co.uk. The best starting point is a short description of what you are trying to achieve — a new brand, an existing brand that needs attention, or ongoing creative leadership. From there, a brief introductory call can establish whether the fit is right.